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Ranking in Search Engines and Alexa Ranking Relation?

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In the ever changing space of search engine rankings, we find trends in what we like to call a formula.  A formula as we know it is associated to a mathematical equation, which in the case of search engine rankings and Alexa rankings, is not something that is ever going to be made public.    Search engine marketers have been debating trends on the subject since the Internet’s inception.  The formula is an everlasting debate.

Discussions like the one that follows can be found on Internet Marketing forums, comments on blogs, and abundantly, over web 2.0 platforms and social media.  This question was recently posed to me:

Does the Alexa ranking impact search results?

My Answer:

I believe the strongest part of the Alexa ranking formula is associated to traffic and the secondary is associated to search engine ranking and backlinks.   Alexa also includes domain age as a factor.  However we have rapidly ranked new sites into higher Alexa rankings, which indicates domain age is not a strong link in the equation.

Search engines are mostly concerned with serving the highest quality content to users, and the strongest link in that equation would be backlinks and valuable site content.  Alexa and search engine ranking have that in common:  They are both looking for backlinks and valuable site content.  Serve valuable content and you shall rank… for today.

Alexa Rankings Formula is listed here:

What do you think?  I would like to hear what you have to say.